White Cream

~ Founder & CEO LaTicia Pinkett

Our Expert Esthetician 







In 2009, Our Founder, Laticia Pinkett relocated to Kuwait and and over the course of five years traveled to Dubai, Bahrain, and Qatar. Embracing the traditional culture of African and Middle Eastern women, she learned the techniques of Sugaring, Yoni Steaming and Herbal Blending which help with excessive hair growth, skin disorders, inflammation hyperpigmenation, PCOS, Endometriosis, PMS disorders, Low Libido, Menopause, and Harmonal imbalance.


With her extensive background in Chemical Engineering, in 2018 Laticia formulated XXIV Karat Sugar & Skincare. Its unique formula consist of all natural ingredients proven to remove hair with no irritation and relieve inflamed skin caused by ingrown hairs, hyperpigmentation, and skin disorders. Our products are made with the purest ingredients: Vitamin e, Helichrysum, Activated charcoal, Tumeric, and Rose H20, to calm, soften and restore the skin's ph balance. XXIV Karat Sugar & Skincare System will correct and maintain a life long journey to glowing skin you've always desired. 


The Pure Wax  Aesthetics Team strives to give you the highest level of hospitality. Our products, services and methodology all aim to give you satisfaction!